For this long read marking the turn of the year, Robin Cantrill-Fenwick asked CEOs and Executive Directors of arts organisations across the UK to answer one question.
In a time of rising inflation, affordability and accessibility are at the forefront of arts organisations’ minds. David Reece examines whether a Netflix-style subscription could be part of the solution?
In the first of two articles on innovative pricing practices, David Reece explores different approaches to price setting and asks to what extent the emerging choose-your-own price model is a genuine alternative.
Faced with inflation and a squeeze on consumer spending, how can arts organisations weather this financial storm? David Reece looks at both increasing and reducing prices.
There are many misconceptions about market research and who is or isn’t qualified to undertake it. Robin Cantrill-Fenwick unravels its mysteries.
Thanks to the pandemic and the rising cost of living, a widespread pricing practice is back in the spotlight. Robin Cantrill-Fenwick rises for the prosecution… and the defence.
Pricing is an overlooked form of communication. As soon as a price is placed on something, it sends out a message about the product, says David Reece.
While many arts and culture organisations are concerned about their financial viability, emotional resilience will also be essential to seeing out the pandemic, argues Robin Cantrill-Fenwick.
This week’s budget shows that there’s no easy path to high wages and low ticket prices in theatre. So what’s next? asks Robin Cantrill-Fenwick.
Lockdowns, venue closures, cancelled and postponed events – the era of Coronavirus has created an 18-month crevasse in our databases. Libby Papakyriacou has been assessing the role of historic data in the sector’s recovery.