Circa Tsuica in Opus 7
Photo: Vincent Beaume
Selling circus
When audiences for her contemporary circus tours stagnated, Rachel Clare of Crying Out Loud realised a fresh approach was needed. She reveals how Circus Evolution has revolutionised circus marketing.
It is difficult to develop audiences for circus when programming is on a one-off, season-by-season basis. At Crying Out Loud, we have worked across many platforms on varying scales since the company w...
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