Rehearsals for the production of 'The Coronation of Poppea'
What video content do audiences want?
From trailers and vox pops to backstage sneak peeks, the arts sector produces reams of video footage, but what impact does this content have on audience behaviour? Andrea Perseu shares his recent research.
Last year, English Touring Opera (ETO) was awarded funding by Creativeworks London to find out what purpose our marketing content had and generate the kind of qualitative data that is so much harder t...
Subscribe to read more
Get unlimited access to the latest news, features and opinion from the arts, culture and heritage sectors
Already subscribed? Log in
Usually have access through your university?
Join the Discussion
You must be logged in to post a comment.