The right approach to segmentation can drive sales and improve return on investment, as Tennessee Performing Arts Center in the US proved. David Reece and Timmy Metzner explain.
As around 40 arts organisations are told that their agreements with Southbank Centre are being terminated, ACE threatens to withhold funding from NPOs that fail to share their data.
Bespoke segmentation modelling helps Sadler’s Wells talk to its audiences with personalised precision across venues and genres. Sebastian Cheswright Cater explains how.
The gender pay gap is smaller in the arts than other sectors, although some organisations are still trailing behind including ‘Times Top 50 Employer for Women’ the Southbank Centre.
Asking your customers to ‘re-consent’ to contact from you could threaten your relationship, but Michael Nabarro suggests an alternative approach to GDPR compliance based on ‘Legitimate Interests’.
On the brink of the new funding year, Anne Torreggiani takes a whistle-stop tour of the improvements The Audience Agency is making to Audience Finder, to better meet the needs of its users.
Purging inactive subscribers from Chichester Festival Theatre’s email list has helped improve the effectiveness of its marketing campaigns. Alice Young explains how.
Although a supplier was chosen to deliver Arts Council England’s £2.7m quality evaluation programme, the procurement process is now being re-run after falling foul of EU rules.
Complying with the new data protection regulation may seem like an impossible task, but it’s one we all have to get to grips with. Leo Sharrock shares some practical steps to take now.
When Bradford Theatres recognised that its online booking system was a bit creaky, it chose a phased approach that satisfied customer expectations and resulted in a higher average spend, says Libby Penn.
To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product, says David Reece.
Fans of touring companies are perfect customers – booking early and often in large groups. Sian Dudley reveals how a receiving venue like Cast in Doncaster works with visiting companies to make the most of ‘fandom’.
Some arts charities are unsurprisingly nervous about the new General Data Protection Regulation that comes into effect next year. Pamela Johnson offers trustees guidance on how to comply.