Arts organisations are among the millions of users who have launched new accounts on Bluesky, a rival social media platform to X,…

Benji Wiedemann, of brand consultancy company Wiedemann Lampe, says museums need to think more about their cultural purpose and co…

Anyone involved in marketing, or creating websites or digital products will know the phrase ‘You are not your customer&rsquo…

Arts and cultural marketers are inspirational. Despite the challenges organisations are facing, they remain optimistic and passion…

In hindsight, Sarah Horner thinks it was obvious she would end up in arts admin as she was always drawn to creative stuff as a chi…

A focus on niche audiences and regular content formats could be key to amplifying a new type of storytelling, writes Zosia Poulter…

A survey of arts and cultural marketers reveals a growing sense of unfairness around pay and working conditions. Matt Ecclestone h…

If price has lost its power, what does that mean for arts organisations who continue to face financial challenges with increased c…

For the past two years, Mobius Industries has run a survey to take the temperature of arts PR. As Emma Berge reports, the results…

The speed of innovation in the digital world can be hard to keep pace with and, as Katie Moffat writes, this is going to be a roll…

Artificial intelligence has been around for years but, as Katie Moffat writes, the new generation of AI tools can be used by anyon…

When the proverbial hits the fan, how prepared are you to handle the public messaging? Helen Palmer shares her experience of crisi…

Decision to change name of venue taken after announcement last year that an arena and conference centre to be built next door woul…

Whether you’re new to digital marketing or have been bluffing your way through for a while, Lauren James has put together a…

Thinking of rebranding? Rob Macpherson unpacks what you need to think about before embarking on a radical rethink of your image.&n…

What’s in a name? And how does an organisation go about changing its brand identity? Lauren James has some top tips.

DCMS identifies lessons to be learned from the management of UNBOXED festival in letter to Public Accounts Committee.