Intelligent risk-taking
In the second of three articles exploring how cultural organisations can use data creatively, Baker Richards’s Deputy CEO, David R…
Arts Professional is working in partnership with Baker Richards to present a series of articles and case studies exploring ways in which arts and cultural organisations can achieve their commercial potential.
Baker Richards is a leading international provider of consulting services and software for the cultural sector, working in the areas of admissions pricing, segmentation, memberships, subscriptions and donations, sales forecasting and primary research.
In the second of three articles exploring how cultural organisations can use data creatively, Baker Richards’s Deputy CEO, David R…
In the first of a series of articles exploring what it means to be data-driven, David Reece argues that, while data is a powerful…
We've come a long way from the difficulties of recent years, and some key metrics are starting to show a positive trend. But w…
Now more than ever it’s important to focus on the things that really matter, to free ourselves of distractions and to identi…
If price has lost its power, what does that mean for arts organisations who continue to face financial challenges with increased c…
As cuts to the arts continue to bite, Robin Cantrill-Fenwick asks why some local authorities feel able to walk away from funding o…
Rather than berate and fulminate against managers and funders, Robin Cantrill-Fenwick argues we must support orchestras through th…
As the Covid aftermath continues to unfold, David Reece explores how audience behaviour has changed and what that means for the wa…
What can the UK learn about cultural policy from its tiny Nordic neighbour? Robin Cantrill-Fenwick finds out – stopping off…
With many conflicting demands on theatre managers’ time, Robin Cantrill-Fenwick identifies three key trends to help keep the…
Europe, Eurovision, pressure-selling, ticket queues and… Candide? Robin Cantrill-Fenwick examines what goes wrong whe…
Are the arts locked in a permacrisis? How do we survive it if so? How long until we get back to 'normal'? Join Robin Cantr…
With ticket price differentiation reaching new extremes, David Reece considers the longer-term consequences and asks if we should…
For this long read marking the turn of the year, Robin Cantrill-Fenwick asked CEOs and Executive Directors of arts organisations a…
In a time of rising inflation, affordability and accessibility are at the forefront of arts organisations’ minds. David Reec…
In the first of two articles on innovative pricing practices, David Reece explores different approaches to price setting and asks…
Faced with inflation and a squeeze on consumer spending, how can arts organisations weather this financial storm? David Reece…
There are many misconceptions about market research and who is or isn’t qualified to undertake it. Robin Cantrill-Fenwick un…
Thanks to the pandemic and the rising cost of living, a widespread pricing practice is back in the spotlight. Robin Cantrill-Fenwi…
Pricing is an overlooked form of communication. As soon as a price is placed on something, it sends out a message about the produc…
While many arts and culture organisations are concerned about their financial viability, emotional resilience will also be essenti…
This week’s budget shows that there’s no easy path to high wages and low ticket prices in theatre. So what’s nex…
Lockdowns, venue closures, cancelled and postponed events – the era of Coronavirus has created an 18-month crevasse in our d…
Auditorium formats that worked well between lockdowns aren’t the answer to achieving full houses as restrictions are lifted….