Articles

A customer-friendly approach to GDPR

Asking your customers to ‘re-consent’ to contact from you could threaten your relationship, but Michael Nabarro suggests an alternative approach to GDPR compliance based on ‘Legitimate Interests’.

Michael Nabarro
5 min read

For the past few months, our audiences have seen their in-boxes fill up with oddly worded emails from the arts organisations they support. Sometimes they are quite confusing, asking for complicated ac...

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