For people reluctant to pay to see a full-length Shakespeare play, the RSC’s open-air, non-ticketed theatre staging amateur…

Since moving its box office system to the cloud, the Royal Welsh College of Music and Drama has increased online sales and started…

The right approach to segmentation can drive sales and improve return on investment, as Tennessee Performing Arts Center in the US…

Alison Fordham explains how IF: Milton Keynes International Festival’s programme of outdoor events is a key audience develop…

Partnering with Areas of Outstanding Natural Beauty has created opportunities for Activate to bring exciting contemporary art…

Outdoor events have been key to attracting tourists to Kent’s coastal towns and driving culture-led regeneration, says Sarah…

A research project examining Leicester’s 24 arts festivals uncovered interesting insights into audience behaviour and prefer…

Opera Holland Park’s Young Artists scheme, which gives participants the chance to be part of the main season, has become an…

Keen to maintain a connection between Wales and Germany after Brexit, British Council Wales organised a week-long performing…

A group of actors with Down’s Syndrome travelled to Lesotho in southern Africa to help change attitudes to people with learn…

Five London venues have jointly hosted a one-woman show – and then pooled the box office takings. Kaya Stanley-Money explain…

Changing the role of the box office at Vancouver’s summer Shakespeare festival from an operational one to a marketing one re…

Hull Truck Theatre’s pop-up box offices in local supermarkets sell tickets to new audiences and also create valuable communi…

With over 80% of staff under 30, Lincoln Performing Arts Centre’s workforce is relatively young. Craig Morrow reve…

To work in a museum you need the right academic qualifications and the resources to volunteer, but new initiatives in Scotland are…

Creative organisations in East London have joined forces to offer local young people the chance to develop employment skills in pa…

Bespoke segmentation modelling helps Sadler’s Wells talk to its audiences with personalised precision across venues and genr…

At the very heart of Jasmin Vardimon Company is a dedication to education and nurturing talent. Lauren Baldock explains who benefi…

As new technologies open up the possibilities for creativity in stage performance, a new children’s theatre production showc…

Realising how many of its visitors had a family member with a disability was the catalyst for Z-arts to launch its inclusive famil…

With the Mayflower Theatre recently listed by the Sunday Times as one of the best organisations to work for, Robin Hancox explains…

Why would a cultural venue install a swimming pool? Alexia Jacques Casanova charts the evolution of inclusive and participatory pr…

Artists need special skills to deliver projects in community settings, including care homes and schools. Evan Dawson explains how…

Presenting theatre in pubs and social clubs can help breathe life into communities and engage non-arts audiences. Rod Dixon explai…