Sharing information openly supports innovation and helps build resilience for the good of the whole sector, argues Cimeon Ellerton…

James McClure sets out five ways in which smart ticketing strategies can increase customer satisfaction as well as revenues.

How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? He…

What is the importance of creativity for young children? Ruth Churchill Dower explores the wide-ranging and ultimately limitless b…

Why do some in the sector feel that babies and toddlers have little to offer as audiences or participants? On the contrary, says C…

The opportunities for very young children to experience the arts in rural Devon are few, as well as inconvenient and expensive. Ho…

Local authority cuts to the arts may be widely reported, but some councils are investing serious money in cultural development, sa…

Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. Tim Baker explo…

Venues need a better understanding of customer spending habits for purchases like pre-show meals and interval drinks. James McClur…

Reclusive artist John Middleton has just held his first exhibition for 40 years. He explains why he rejected the world of commerci…

How can Arts Council England do more to include the voices of people with experience of the criminal justice system? The National…

Should trustees on arts boards always be expected to give a donation, as is commonly the case in the US? Michelle Wright weighs up…

Secondary schools have been subject to cutbacks in music education, but we shouldn't lose sight of the many recent successes a…

When invited to carry out a creative evaluation of the first three years of Creative People and Places, Sarah Butler decided that…

The opportunities for using virtual and augmented reality in the arts are immense, but realising them is no trivial matter, says R…

Becoming London's first Borough of Culture next year is just the beginning of a fundamental change of approach for Waltham For…

Just providing entertainment is no longer enough to draw in audiences. But by focusing on what people value, arts organisations ca…

Theatre and concert composer Adrian Sutton looks back on the trajectory of his career, from computer magazine reviews editor…

As arts and cultural organisations rise to the challenges facing the sector, some are adopting new and ground-breaking templates f…

Artists are using their creative insight to advise business on strategies and methods of production. Catherine Morel and Philippe…

What motivates businesses to support the arts? David Watt explores the main reasons beyond 'doing the right thing'.

What would a no-deal Brexit mean for employment in the arts? Damon Culbert foresees widespread disruption and labour shortages unl…

Resilience in the arts may be linked with finance – but for Debbie Richards, it’s really about making bold and excitin…

How can you find out what your audience really thinks? Ron Evans recommends observing them using your very own spy network.