At the end of a three-year project touring contemporary theatre to small venues in the north east of England, Annabel Turpin and K…

Is it possible to double the response rate you get from your direct marketing and save money at the same time? Tim Baker explains…

Cultural organisations can still bid for Creative Europe funding – now and possibly after the UK has left the EU. Christoph…

How do you get a room full of sniggering teenage boys enthusiastic about dance? Helen Ganberg says it’s not easy, but experi…

Revitalising derelict railway buildings could provide a solution to the shortage of studio and creative workspace in the East of E…

A new tool offers touring companies access to valuable audience data. Penny Mills explains how they are using it to plan and promo…

Can financial incentives prompt donors to give more, or more often? In their second article on crowdfunding in the arts, Peter Bae…

Community engagement teams have been visiting every neighbourhood in Hull to make sure no one misses out on this year’s prog…

Be prepared to make mistakes and consider reaching out to other organisations running relaxed events, says Kate Lovell.

All audiences benefit from inclusive design, but most importantly it helps disabled and older people. Jennifer Tomkins and Jo Verr…

Volunteer promoter Tom Speight writes about the joys of hosting professional performing arts right on his doorstep as part of a ru…

Why are there so many common misconceptions surrounding business models? José Rodríguez explains their real purpose and value in…

Crowdfunding is a growing into a vital source of finance for the arts. In their first of two articles on crowdfunding in the arts,…

Could business hubs and hatcheries help address the current diversity imbalances in the arts, asks James Doeser.

Myths about arts fundraising are common, especially amongst directors and board members, says David Dixon. He identifies eight of…

Many arts organisations feel awkward asking their supporters to leave a gift in their will. Rob Cope offers guidance on how to tap…

Mobile phones are an intrinsic part of our lives, and they’re also an incredible space to host art, says Richard Warburton.

Quotas in the arts failed in the 1980s. But now is the time to champion their reintroduction, across workforce and artistic progra…

Understanding who visits your website is key to developing audiences. In these infographics, The Audience Agency reveals what its…

Can free editorial and reviews get your message across just as well as paid-for advertising? Teresa Crowley explains how to calcul…

How can museums and galleries stop highly organised art theft? Andy Davis recommends an approach that combines a mix of security m…

Who has been attending the events marking Shakespeare’s death this year? James Doeser and Georgina Chapman reveal some surpr…

Calculating return on investment is a great way to measure the effectiveness of arts marketing activities. Carol Jones explains ex…

Hip hop dancer and choreographer Botis Seva says start saving the pennies and always keep an eye out for talent.