Calculating return on investment is a great way to measure the effectiveness of arts marketing activities. Carol Jones explains ex…

Hip hop dancer and choreographer Botis Seva says start saving the pennies and always keep an eye out for talent.

Birmingham may be diverse but its cultural leaders are not. Lara Ratnaraja and Helga Henry discuss how the RE:Present programme is…

With the new tax relief for exhibitions on the horizon, Sean Egan surveys the history of these government schemes. 

Non-English actors are encouraged to change their name and disguise themselves as English in order to be cast in productions &ndas…

How you ever asked yourself, “why am I frustrated and stuck in my career”? Performance coach Sally Arnold has some top…

Collaborations between university researchers and artists need careful managing. Michael Eades shares his three key tips for media…

UK-based artworks loaned overseas to museums or galleries are more at risk from seizure in Italy than they would be in other Europ…

In the fourth of a series of articles, Christy Romer says it’s time for data about workforce, programming and casting to be…

The first full year’s worth of data from the Audience Finder survey raises important questions about the inclusivity of arts…

What should an emerging artist know? Director of the The Griffin Gallery, Becca Pelly-Fry, and Detroit-based artist, Corrie Baldau…

The new online course focuses on the intellectual, critical and business elements of photography – but how does it work? Pau…

How can arts organisations ensure they matter to their audiences and funders? Sara Lock has been learning from Nina Simon, author…

From trailers and vox pops to backstage sneak peeks, the arts sector produces reams of video footage, but what impact does this co…

Time is running out for small organisations yet to set up a pension scheme – they’ll soon face hefty fines for no…

The arts sector struggles to articulate its impact, while the UK’s video games sector has done it very effectively. Stephen…

As education policy-makers and schools adopt an increasingly evidence-based approach, how can the cultural sector make a more cohe…

What does the Artistic Director of England’s most highly-funded theatre think about quotas, naming and shaming, and the lack…

Could arts organisations be doing more to help young people at the start of their careers? Sam Jackman and Mary Olszewska feed bac…

What does excellence mean to the communities experiencing the arts through the Creative People and Places programme?  Mark Ro…

How do the public make value judgements about works of art? To find out, Saul Albert did some eavesdropping at Tate Modern.

We’ve been reading, writing and speaking about diversity in the arts for decades. In the third in a series of articles, Chri…

How can a more inclusive leadership style increase diversity in our audiences? Anne Torreggiani identifies three distinct characte…

An established brand has helped arts organisations increase engagement and fundraise. But how do you begin developing a brand? Kir…