Mobile marketing
North Tyneside Council is exploring ways of using mobile technology as a tool for promoting cultural events. Kevin Wallace explain…
Posts
Change: the only certain thing
Web 2.0 has changed the face of the Internet. Katie Moffat investigates how new media is transforming arts journalism now that eve…
The customer experience is king
What is customer service? And how do you know when you’ve received good customer service, as opposed to just standard, middle-of…
Stepping out of the comfort zone
Dee Evans explains the benefits and challenges of ‘full-on’ international co-productions
A new route to wellbeing
Katy S Austin examines the current barriers around creative therapies and talks to artist Stuart Semple about how his immersion in…
In search of diverse outcomes
Jenny Williams says it’s time to stop ‘parachuting in’ arts projects to diverse communities and instead to suppo…
The business case for diversity in building adaptive resilience
Businesses where people look, sound and think the same are playing a high risk game, says Mark Robinson
Reaching the ‘pick and mix’ audience
Clarie Middleton says achieving diversity needs a holistic approach
Empowered ticketing
Roger Tomlinson takes a snapshot of the wide range of options available these days to arts organisations that sell tickets
Making life easy
Monad Ticketing wants to make life as easy for box office staff as it does for customers
An integrated offer
Louise Amery explains how Aberystwyth Arts Centre is working with online specialists Tincan and ticketing system supplier PatronBa…
Points make prizes
Carol Jones explains how PatronBase has been helping Chapter Arts Centre to make the most of its points-based loyalty scheme
Growing step by step
The Elgiva has found that IRIS’s ticketing and marketing systems enable the venue to enhance its technological capabilities in l…
Clouds on the horizon
Cloud computing needs no hardware investment and enables you to pay as you go. Sounds too good to be true? It is a real option, an…
A problem shared…
Wales Millennium Centre is at the hub of a network that shares Tessitura’s state-of-the-art software. David Pearce explains the…
A shared approach
Gary Halliday explains how the Firechaser user forum is enabling Southbank Centre to save money and improve the quality of what it…
On target
Colston Hall has tested out Purple Seven’s Balanced Database approach to target marketing – and the results are very p…
Queue-free ticketing
Kath Mainland explains how its ticketing partner, Red61, has enabled Edinburgh Festival Fringe to solve its perennial queuing prob…
Nurturing your website
Beth Aplin gives advice on choosing and working with website developers
39 steps to relationship management
With tickets being sold at 39 theatres, ATG needs a system that will respond to customers across the UK. AudienceView is making it…
Selling on the streets
Laurence Miller tells how Nimax Theatres has been working with Enta to improve its sales to the elusive visitor market
Braced for the challenges ahead
Nicola Young finds Spektrix to be a system that is not only a pleasure to work with, but also a source of support in developing th…
A clear vision
Christopher Wynn applauds Blackbaud’s software for giving fundraisers at Edinburgh International Festival a clear understanding…
CRM starts at the box office
A lot of people in theatres and concert halls talk about the importance of Customer Relationship Management, but most are not real…
