Marketing with customer insight
When it opened in 2009 the cinema screen at the Grove Theatre in Dunstable saw average audiences of about 40 people, but data-led…
Posts
iPaddy power
Ellie Manwell explains how bringing digital technology into the gallery space is helping Dulwich Picture Gallery enhance the visit…
If you treasure it, measure it?
The wellbeing agenda is developing alongside a demand for evidence-based practice. Daniel Callcut explores what this means for art…
Who’s using your personal data?
Roger Tomlinson treads carefully in the minefield of EU Privacy Directives and the so-called ‘UK cookie law’ which comes into…
Keeping supporters sweet
Christopher Goodhart extols the virtues, and the business case, for ensuring data accuracy in supporter communications
Green measures
A new set of environmental performance benchmarks for performing arts venues and major festivals have been published by environmen…
No more blind data
Jane Donald and Sam Stone explain how the RSNO is meeting the challenge of understanding its geographically disparate audience bas…
Ask the right questions
Esther Ferry-Kennington calls for a more strategic approach to audience data collection and interpretation
Strength in numbers
Scotland has more in common with Philadelphia than we might think. Pamela Bailey shares the fruits of US-style collaboration
Empowered ticketing
Roger Tomlinson takes a snapshot of the wide range of options available these days to arts organisations that sell tickets
On target
Colston Hall has tested out Purple Seven’s Balanced Database approach to target marketing – and the results are very p…
CRM starts at the box office
A lot of people in theatres and concert halls talk about the importance of Customer Relationship Management, but most are not real…
Assessing the crowd
Evaluating un-ticketed events in ways which are meaningful and sustainable is a challenge that Anne Torreggiani has faced on many…
Support for digital development
A new £500,000 research fund for digital technology projects has been launched to help arts and cultural organisations conne…
Online presence
I’ve spoken here before about the benefits of the internet in bringing creative communities together, but how can we directly enga…
If this is failure, we could do with a lot more of it
David Brownlee on our audience development story
Making your mark
Sarah Thelwall on a new benchmarking system for smaller arts organisations, and why the sector needs it
What have statistics ever done for us?
James Evans considers the value of research and of having that research at your fingertips
Making data useful
Arts & Business has been conducting the annual Private Investment in Culture Survey (PICS) in one form or other for more than…
Countering “gallery rage” – an open letter in response to an article in The Guardian
Last weekend I read Vanessa Thorpe’s article about gallery rage and felt compelled to respond to the piece from the point of vie…
Arts participation declines
Over the past three years, the proportion of adults taking part in the arts has declined, according to the latest DCMS figures. An…
Clustering together
London is the heart of the creative industries in Britain, dominating almost all of the creative sectors, according to new researc…
Ticketing systems – who does what?
We asked AP readers about their ticketing systems. This is what we found out… • 21% always use ticketing transac…
Attendance and participation in Northern Ireland
According to figures just released by the Arts Council of Northern Ireland (ACNI), 75% of Northern Ireland’s population atte…
