Meet True Tickets at TLCC London 2025

Who’s Really in Your Seats? Most arts organizations overlook a major revenue opportunity—the 60% of attendees who accompany ticket buyers but remain invisible in patron databases. Join True Tickets and The Roundhouse at TLCC London (8-9 April 2025) to explore how secure digital ticketing is uncovering these shadow audiences and turning them into loyal patrons. The impact on UK organisations is real: The Roundhouse has identified 22,387 new patrons and unlocked £230K+ in revenue since partnering with True Tickets. 

Across our network, organisations have generated over £5.2M in incremental revenue by engaging these hidden attendees with targeted outreach, optimized messaging, and donor conversion strategies. Learn how you can do the same, stop by to chat with True Tickets at TLCC London on 8-9 April 2025!

“At Roundhouse, we’ve partnered with True Tickets since 2022, and we’ve seen firsthand how their approach goes beyond just technology—it’s about partnership.” – Gary Halliday, Head of Systems and Technology, Roundhouse

Event: Tessitura Learning & Community Conference 2025

Address: Convene 133 Houndsditch, London

Sponsor Zone: Table 14

Dates: 8-9 April 2025

Come meet our team at Table 14 and share the unique challenges your organisation is facing—we’d love to explore how we can support you!