Marketing Manager

About Benslow Music

Benslow Music creates music learning experiences for people of all ages. We support individual development, inspire curiosity, celebrate creativity, and share all the life-long benefits music brings. We do this through a programme of residential, day and online music courses, a concert series and an instrument loan scheme. At our campus in Hitchin, we welcome and provide learning opportunities to adult musicians of all abilities. We support everyone from late-starters to early-career professionals in unlocking their potential. We offer around 150 short courses throughout the year, covering genres from classical to jazz to folk, and opportunities to explore solo, small and large ensemble playing.

Through regular concerts we provide a platform for emerging and acclaimed artists. Benslow Music is home to the Benslow Music Instrument Loan Scheme, which holds a collection of over 800 string and woodwind instruments that are lent to young musicians aged 7-25. Each year over 500 loans ensure that borrowers, regardless of background, are able to grow and develop as musicians.

Benslow Music began as the Rural Music Schools Association in 1929, offering musical education to people of all ages who were outside urban centres. In 1952, the four-acre Victorian estate in Hitchin was bequeathed to the RMSA and has since developed into a lively campus for music activity, with two recital halls, practice rooms, accommodation for around 50 people and an extensive music library. Renamed Benslow Music Trust in 1986, the Trust subsequently took responsibility for the Benslow Music Instrument Loan Scheme, which was founded in 1932 as a separate charity.

Benslow Music today is a thriving musical hub, continuing to develop its creative music activities for all ages. Current plans for the future include an expanded online offer, additional collaborative and partnership working, and further development of our site facilities and accommodation looking towards its centenary celebrations in 2029.

benslowmusic.org

Job Title: Marketing Manager Department Marketing & Development

Reporting to: Chief Executive Line manages Marketing Coordinator (fixed term)
Key Relationships : Head of Music & Learning, Head of Benslow Music Instrument Loan Scheme, Head of Finance, Development Manager, Hires & Sales Manager Salary: £28,000-£35,000 Hours Part time, 0.8FTE (28 hrs per week)
Contract: Permanent, at Benslow Music with hybrid working considered
Benefits: 25 days holiday per annum pro rata, workplace pension scheme, plus further staff benefits

Main Purpose

Manage the marketing and communications activities at Benslow Music. Drive strong engagement with existing and new audiences. Support the growth of income generation through programmes and commercial activities. Effectively and creatively communicate Benslow Music’s vision, mission and values.

Main Duties

Marketing

• Develop and implement marketing plans and activities for Benslow Music’s programmes (including courses, concerts, Instrument Loan Scheme) and commercial activities (including venue hires, bed & breakfast), enabling the organisation to reach its recruitment and income targets.
• Working closely with the senior team, develop and implement strategies to support audience and brand development.
• Working closely with the Development manager, develop and implement plans and activity for engaging and growing membership and individual giving.
• Produce compelling and engaging copy and content for a range of media.
• Manage the design and production of print and digital assets, working with freelance designers as required. Manage and develop Benslow Music’s digital presence and engagement, including the day-to-day management of the website and social channels, and production of regular email campaigns to subscribers.
• Develop and maintain relationships with a range of stakeholders, partners and networks to maximise marketing and communications opportunities for the organisation.
• Evaluate and review activities to measure impact, effectiveness and return on investment, track KPIs, making data-driven adjustments to campaigns as necessary.
• Provide reports and insights to the senior team – and trustees as required – on the performance of campaigns and activities, audience behaviours, feedback, and other data that will help information strategic decision making.
• Ensure that all marketing activity is delivered to an excellent quality and follows best practice, keeping up to date with sector conversations and networks.

Financial management

• Manage the marketing budget, ensuring that expenditure comes within agreed budgets.

Management

• Line manage the Marketing Coordinator (fixed term), and any future equivalent or additional roles as required. Develop and manage relationships with freelance designers.
• Manage relationships with website providers and other key marketing suppliers.
• Develop and implement systems and processes for tracking campaign performance, managing activities and reporting.
• Ensure that all personal information relating to customers is handled in adherence to General Data Protection Regulations (GDPR).

General All Benslow Music staff are expected to:

• Uphold the values of Benslow Music.
• Contribute to a positive and productive working culture. Uphold and demonstrate through their work a commitment to equality, diversity and inclusion.
• Act as an ambassador for Benslow Music when interacting other organisations and members of the public. Comply with Benslow Music’s Health and Safety and Equality, Diversity and Inclusion policies.
• Undertake other duties as may reasonably be required from time-to-time to support the work of Benslow Music.

Person specification

We are looking to appoint someone who can offer an extensive balance of skills and attributes; the following criteria are all important. The successful candidate will need to demonstrate real evidence of ability to fill the role effectively. Applicants must have the right to live and work in the UK. Benslow Music is open to all and we value the varied skills of everyone.

We are an equal opportunities employer and we are committed to championing equality, diversity and inclusion in our workplace, so if you feel you are a suitable applicant, we encourage you to apply whatever your age, disability, religion or belief, sexual orientation, socio-economic background, gender, gender identity or race.

How to apply

To apply please email your application to [email protected] (Subject line: Marketing Manager application). You will need to include: A CV detailing your relevant experience and skills. Please see our website for details of the essential and desirable criteria. A cover letter (max 2 sides of A4) explaining why you are interested in this role at Benslow Music and showing how you meet the person specification. A completed equality and diversity monitoring form (available via the job page on our website).

If you have any questions regarding the role or application process, please email: [email protected]. Benslow Music aims to be an inclusive organisation, as well as the application materials, we ask applicants to complete our equality and diversity monitoring form to help us monitor our work in this area. These details are collected and stored independently to your application and cannot be traced back to you. We are keen to ensure that our recruitment process is accessible to everyone. If you have any access requirements or barriers to application, please email [email protected] to discuss how we might make reasonable adjustments to the process.

Closing Date: Monday 2 December, 12pm Interviews: 12-16 December tbc