Marketing and Audience Data Officer

The Role:

You’ll play a key role in delivering our marketing strategy across the festival’s four strands (Opera, Music, Jazz, and Books) and other year-round events. The position involves driving growth through data and audience analysis and group bookings. If you’re a self-starter,  data-driven, have a strong understanding of current marketing trends, love writing, have an eye for detail, and enjoy working across multiple platforms, this is the role for you!

Responsibilities:

• Data & CRM:Manage, update and monitor our ThankQ CRM system
• Analyse existing audience data and implement objectives and aspirations for the future of the Festival
• Develop robust, meaningful ways of capturing, evaluating and segmenting data to drive audience development campaigns
• Working with the wider team to understand the needs of funders, and stakeholders and assist in reporting to them.
• Analyse and report to the team on audience booking, social media/online and attendance trends.
• Group Bookings: Promote and manage group bookings for key events, ensuring a smooth process for all customers and partners.
• Website: Update the website, ensuing all content is accurate and engaging.
• Copywriting, Design & Proofreading:Write engaging copy for marketing materials including our brochure, seasonal magazine (Overture), as well as for online and other print campaigns.
• Assist in collating and editing programme notes and all publicity, biography and imagery from artists/agents for print and website.
  Proofread content to maintain a high standard of quality across all our platforms.
• Work with designers, as well as creating some marketing collateral inhouse.
  Campaigns: Plan and execute creative campaigns to drive ticket sales, grow audiences and raise brand awareness.
• Video & Social Media: Create video content and assist in the management of our social media presence (Facebook, Instagram, TikTok, LinkedIn etc.).
• E-Newsletters: Assist in creating e-newsletters and email marketing campaigns.
• Event Promotion: Promote events and manage group bookings.

What We’re Looking For:

• Marketing experience (preferably 2 years within a similar role).
• A strong understanding of data-driven marketing
• Experience using CRM systems (ThankQ knowledge would be great!).
• Strong writing and proofreading skills
• Familiarity with the WordPress CMS and design software.
• Experience in social media management, video editing and e-newsletter creation (Mailchimp or similar).
• Ability to manage multiple tasks and meet deadlines in a busy environment.

How to Apply:

Please send your CV, an example of an e-newsletter you’d write for the Festival, and a covering letter outlining how you meet the requirements of the role to [email protected]

Applications close on 10am on Monday 11 November 2024.

Interviews to take place on the week commencing 18 November.

Visit our website for more information.