AI: A strategic and ethical approach
AI is no longer a future concern – it’s already transforming how arts organisations connect with audiences, create work, and ope…
Editorial Partner: AMA
Arts Professional is working in partnership with Arts Marketing Association to share the innovation and resources that arts marketers and senior leadership need to develop their skills and inspire change.
Join the Arts Marketing Association
Arts Marketing Association is a membership organisation that helps arts marketers and leaders be at the forefront of marketing for the arts and culture industry. AMA shares the latest knowledge through training and events, Culturehive and the annual AMA conference, working with its community network of exemplary leaders and marketers in the arts industry and beyond.
From this partner
Digital marketing: Trust your team
The future of digital marketing isn’t just about mastering new technologies, it’s about making connection, says Cath Hume of the…
Developing AI policy for trustees and CEOs
Do your governance and leadership teams have a strategy for the use of AI? Or are your teams just experimenting without direction?…
Be brave, be bold: What we can learn from marketers
Arts and cultural marketers are inspirational. Despite the challenges organisations are facing, they remain optimistic and passion…
Don’t let your marketers head for the exit door
A survey of arts and cultural marketers reveals a growing sense of unfairness around pay and working conditions. Matt Ecclestone h…
1-5 of 5
