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Arts and cultural marketers are inspirational. Despite the challenges organisations are facing, they remain optimistic and passionate about bringing art and audiences together, says Cath Hume.
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A survey of arts and cultural marketers reveals a growing sense of unfairness around pay and working conditions. Matt Ecclestone has the details.
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Top-down programmes will never bring about meaningful change, says Cath Hume – so it’s time for arts organisations and funders to shift their approach.
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How can we best develop leaders for the future? Cath Hume suggests we start by creating more leadership opportunities throughout the organisation.
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Over 25 years the role of cultural marketers has expanded, but the focus remains on audience relationships. Cath Hume examines the changes and challenges.
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What would you discover if you played the role of a new visitor to your venue? Lisa Baxter explains the value of customer journey mapping.