
AI: A strategic and ethical approach
AI is no longer a future concern – it’s already transforming how arts organisations connect with audiences, create work, and ope…
Arts Professional is working in partnership with Arts Marketing Association to share the innovation and resources that arts marketers and senior leadership need to develop their skills and inspire change.
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Arts Marketing Association is a membership organisation that helps arts marketers and leaders be at the forefront of marketing for the arts and culture industry. AMA shares the latest knowledge through training and events, Culturehive and the annual AMA conference, working with its community network of exemplary leaders and marketers in the arts industry and beyond.
AI is no longer a future concern – it’s already transforming how arts organisations connect with audiences, create work, and ope…
The future of digital marketing isn’t just about mastering new technologies, it’s about making connection, says Cath Hume of the…
Do your governance and leadership teams have a strategy for the use of AI? Or are your teams just experimenting without direction?…
Arts and cultural marketers are inspirational. Despite the challenges organisations are facing, they remain optimistic and passion…
A survey of arts and cultural marketers reveals a growing sense of unfairness around pay and working conditions. Matt Ecclestone h…