Really Useful Group
Really Useful Group (RUG) has appointed LIBBY GRANT Chief Commercial Officer as the organisation unveils an “evolving strategy” to “re-focus as an experience-led entertainment company”. RUG licenses and manages the global brand strategy for ANDREW LLOYD WEBBER shows and music.
Grant takes up the post, having worked as a consultant for the last year at RUG. Her new role will include leading commercial and partner strategy globally for theatrical, live, immersive, and themed entertainment, consumer products, and merchandise.
Before joining RUG, Grant worked for Ambassador Theatre Group (ATG), including as part of the team that launched the immersive production of Cabaret, which is currently running in London’s West End.
She has also worked for entertainment studios including Disney, NBCU, Paramount and MGM, to develop brand strategy and entertainment franchises in non-traditional formats.
Early in her career, she co-founded a brand licensing agency that helped build the Hello Kitty brand in the UK.
Of her appointment, Grant said: “I’ve been fortunate to spend my career taking world-class entertainment brands and IP into new spaces and working with incredible partners to create best-in-class and unique experiences for audiences and fans.
"It’s a great privilege to now be given the opportunity to do this with Andrew Lloyd Webber’s iconic IP alongside the fantastic team at the Really Useful Group. The work has already started and we’re excited for what’s ahead.”
Really Useful Group CEO, JAMES MCKNIGHT, said: “This is a brilliant appointment for the business as we continue on our mission to extend our reputation as a global innovator in musical theatre and re-focus as an experience-led entertainment company.
"Libby has an exceptional track record building global franchises and strategically taking entertainment brands into new creative territories. She will play an integral role in this exciting new chapter for our business.”