Planning in a time of radical uncertainty
In these uncertain times, it’s important to return to our core principles: making the most of the information we have and no…
Arts Professional is working in partnership with Baker Richards to present a series of articles and case studies exploring ways in which arts and cultural organisations can achieve their commercial potential.
Baker Richards is a leading international provider of consulting services and software for the cultural sector, working in the areas of admissions pricing, segmentation, memberships, subscriptions and donations, sales forecasting and primary research.
In these uncertain times, it’s important to return to our core principles: making the most of the information we have and no…
Even if people are willing to pay for digital performances, are they willing to pay enough? Robin Cantrill Fenwick examines the da…
As we emerge from the chaos of the pandemic let’s focus on where we want to go, but remember there’s no single way to…
Once the initial storm of Covid-19 closures and lockdown subsides, rapid and focused medium-term planning will be essential for th…
Offering discounts? If you don’t have a reason for cutting prices and are inconsistent with your offers, don’t expect…
As new customers are more likely to buy high price tickets than existing customers, can we expect Pay What You Can schemes to deve…
The popular misconception that price is the chief barrier to access to the arts has taken hold in the sector, while in reality, pr…
Visitor attractions are embracing innovative approaches to maximising sales and income. Debbie Richards explains the approach rece…
Schemes aimed at generating loyalty need to do more than offer simple discounts. Francesca Di Nuzzo looks to airline loyalty progr…
Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. Tim Baker explo…
Resilience in the arts may be linked with finance – but for Debbie Richards, it’s really about making bold and excitin…
The right approach to segmentation can drive sales and improve return on investment, as Tennessee Performing Arts Center in the US…
GDPR obligations go beyond direct marketing, so when it comes to managing commercial risk, what might you have missed, asks Debbie…
With dynamic pricing already common practice in other sectors, Isabella Anderson examines what the arts can learn from the airline…
How do we get to the point where we are truly collaborating? Debbie Richards describes a project that sought the benefits of colla…
By looking at admissions, ancillary sales and affiliation in isolation you may be missing a trick. Tim Baker advises on how to max…
From up-selling and cross-selling to ancillary offers of food and beverage, merchandise and even car parking, Tim Baker explores a…
What’s the recipe for maximising engagement and income? Jenny Scudamore explores ‘segmentation made simple&rsquo…
Are you leaving money on the table? Tim Baker explains how taking an integrated approach to earned income can help arts organisati…
To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the…
Tim Baker explains how SMART objectives can make challenging aims – such as engaging more young people – a…
A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting…
Need to forecast attendances or ticket sales? Jenny Scudamore explains how to make better predictions.
Dynamic pricing is all the rage, but is just one tactic amongst many. David Reece explains how organisations can benefit by placin…