Editorial Partner: Baker Richards

Arts Professional is working in partnership with Baker Richards to present a series of articles and case studies exploring ways in which arts and cultural organisations can achieve their commercial potential.
 

Baker Richards is a leading international provider of consulting services and software for the cultural sector, working in the areas of admissions pricing, segmentation, memberships, subscriptions and donations, sales forecasting and primary research.

from this partner

Can less be more?

Can less be more?

Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. Tim Baker explo…

The AAA of income

The AAA of income

Are you leaving money on the table? Tim Baker explains how taking an integrated approach to earned income can help arts organisati…

Knowing the score

Knowing the score

A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting…

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Editorial Partners