Marginal gains make more money
Even small adjustments in pricing can boost ticket sales and increase revenues, explains Tim Baker.
Editorial Partner: Baker Richards
Arts Professional is working in partnership with Baker Richards to present a series of articles and case studies exploring ways in which arts and cultural organisations can achieve their commercial potential.
Baker Richards is a leading international provider of consulting services and software for the cultural sector, working in the areas of admissions pricing, segmentation, memberships, subscriptions and donations, sales forecasting and primary research.
from this partner
Maximising members
If you only have one level of membership you’re missing a trick. Debbie Richards explains how Baker Richards helped Compton…
In pursuit of the holy grail
Is it possible to double the response rate you get from your direct marketing and save money at the same time? Tim Baker explains…
