Data worlds explored
Placing data-scientists-in-residence in arts organisations has led to some futuristic tools that are of real use. Cimeon Elle…
Editorial Partner: The Audience Agency
Arts Professional is working in partnership with The Audience Agency to present a series of in-depth articles sharing insights into the audiences for arts and culture.
The Audience Agency is a national, not-for-profit consultancy that works with cultural organisations to discover, develop and engage audiences to become more accessible and resilient. Using its audience segmentation and profiling tools, and its staff’s audience development, engagement and digital expertise, The Audience Agency helps arts organisations to understand not only who their audiences are, but who they could be.
From this partner
Rural versus urban
Some arts attenders are more ‘promiscuous’ than others, the Audience Agency’s data can reveal.
Why audiences attend
After collecting more than 100,000 survey responses, Leo Sharrock and Helen Palmer can reveal the main reason people attend t…
