Rural welcome

Your November issue (AP205) contained a very useful and informative feature on rural touring. Any companies that have yet to get involved in this aspect of touring really should try it. The venues are invariably full, with little or no effort on the company’s behalf, many of the venues are better equipped than the average arts centre, and the welcome is second to none. It would be a big mistake to assume that just because the venue might be a village or church hall, that cutting-edge theatre is not appreciated. The partnership between the voluntary promoters and the professional advisors ensures that every performance is tailored to the particular needs, expectations and capabilities of the audience. This means the venue will be full, the audience excited, and the company well looked after. In other words, a very special occasion.