Context is everything
Insight from ‘big data’ reveals conclusively that arts attenders who book at multiple venues are more likely to be repeat attenders than those who book tickets at one venue only. But there’s a lot more besides, as Hannah Mitchell explains.
In ‘My audience, our audience’, our first article in partnership with ArtsProfessional, we talked about how ‘big data’ can provide a much richer (and more accurate) picture of ...
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