Photo: Culture Liverpool
Mobile technology to the rescue
Un-ticketed venues and events can now gather data that will give them the level of customer insight that performing arts venues have long enjoyed through their box office systems. Hannah Mitchell explains how.
The top 55 museums and galleries in the UK had a total of 69 million visitors in 2011/12, of which the top five saw almost a third of all visitor traffic. What’s more, this sector generates well...
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