Reaching the huge numbers
Older people want to be part of an intergenerational community not a ‘crinklies camp’. Stephanie Fuller shares this and other tips on how to reach out to older audiences.
Did you know that many organisations categorise older people as anything from 50 years upwards? By that token, that puts me and my 87-year-old mum in the same box, which to me makes very little sense....
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