A systematic approach to ‘making the ask’
Making the ask, in person, to a major donor can be one of the most stressful parts of fundraising. Bernard Ross summarises the five key steps to making a successful solicitation – or ask – for a major gift.
The framework outlined below has been successful and has been proven to work in a range of settings, for a range of gifts from £5k up to £5m, and in a range of cultures and countries. ...
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