Horniman Museum: collection boxes were updated, but only ask for £1
Asking nicely
As part of a fundraising strategy donation boxes consistently fail to fulfil their potential, but does it have to be this way? Bernard Ross explains what’s going wrong – and the research exploring how to put it right.
A lot of flawed thinking and anecdotes underpin so called ‘best practice’ in arts fundraising today. That's why the National Arts Fundraising School, with support from Ogilvy Consultin...
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