Royal Shakespeare Theatre on the River Avon
Photo: Sara Beaumont © RSC
Income generation is harder than ever
All arts organisations are under pressure to diversify income. In the latest in our series of case studies looking at strategies being adopted to tackle this, Catherine Mallyon shares her insights from the RSC.
The provocation for this article is indeed a provocation. Arts organisations have been diversifying income for years, and doing so alongside extraordinarily skilled budget management that ensures valu...
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