Children enjoying a performance of classical Indian dance at Westminster Abbey
Photo: Courtesy of Westminster Abbey
Leading with an audience focus
Over 25 years the role of cultural marketers has expanded, but the focus remains on audience relationships. Cath Hume examines the changes and challenges.
Twenty-five years ago arts marketing was an emerging profession, with some pioneers coming together to create a space where they could share ideas, push their practice forward and professionalise the ...
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