Articles

The psychology of loyalty

Messages to arts audiences tend to focus on getting people to attend, but do little to trigger the strong feelings that will create long-term loyalty. Ron Evans explains why – and how – this should change.

Ron Evans
6 min read

Have you ever wondered what drives your loyalty to a particular cultural organisation? Is it the quality of the art it creates? How the people there treat you? Tradition? It’s likely that all of...

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