Articles

Responding creatively to change

Welcome back to this series on dynamism from Cimeon Ellerton-Kay and Natalie Hall. In this third article, we explore the final principles of the concept of effectuation.

Cimeon Ellerton-Kay and Natalie Hall
6 min read

To recap, in our first article, we discussed how organisations could become more dynamic, introducing effectuation as a framework for responding to challenges.
The theory of effectuation has four core...

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