The Old Joint Stock Pub and Theatre in Birmingham
Photo: Gareth1953 All Right Now on Visualhunt.com / CC BY
Spying on your audiences
How can you find out what your audience really thinks? Ron Evans recommends observing them using your very own spy network.
If you see me in the lobby of a theatre murmuring into my mobile, don't be fooled. The phone is just a prop to disguise the fact that I’m really observing you, the audience.
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