Wearing new shoes
What would you discover if you played the role of a new visitor to your venue? Lisa Baxter explains the value of customer journey mapping.
Did you ever as a child pop on your parent’s shoes and pretend to be them? I did and in the play that followed I found myself immersed in a very different reality to my own. Doing the shopping, ...
Subscribe to read more
Get unlimited access to the latest news, features and opinion from the arts, culture and heritage sectors
Already subscribed? Log in
Usually have access through your university?
Join the Discussion
You must be logged in to post a comment.