The World’s Largest Arts Fundraising Experiment
‘Following the science’ has revealed some surprising findings in a programme aimed at finding out what really influences individual donors. Bernard Ross shares the outcomes.
It’s only just over 12 months since the World’s Largest Fundraising Experiment got started.
The premise was simple: over six months, from September 2019 to March 2020, ten arts organisatio...
Subscribe to read more
Get unlimited access to the latest news, features and opinion from the arts, culture and heritage sectors
Already subscribed? Log in
Usually have access through your university?
Join the Discussion
You must be logged in to post a comment.