The interior of Louvre Abu Dhabi, with a visitor experience designed by Wiedemann Lampe
Photo: Wiedemann Lampe
Museums and the cultural complacency trap
Benji Wiedemann, of brand consultancy company Wiedemann Lampe, says museums need to think more about their cultural purpose and corresponding organisational culture to build audiences.
In my daily work, it's still surprising how many cultural organisations get stumped by the question: “Why do you exist?” “Well, we’re here because we’re here,” was one client's notable response. We ge...
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