The National Museum of Scotland, which offers free entry, remained ALVA's most visited attraction in Scotland
Photo: Mike McBey via Flickr
Audiences turn to sites with free entry
Annual audience figures from the Association of Leading Visitor Attractions show that post-pandemic, audiences are returning quicker to cultural sites offering free entry.
Audiences are returning to attractions that offer free entry quicker than those that charge admission, according to the Association of Leading Visitor Attractions’ (ALVA) visitor figures for 202...
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