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Creatives criticise ITV over AI job

The broadcaster’s plan to hire an executive to lead the use of artificial intelligence to create material for TV, film and digital content is branded ‘depressing’ and ‘unethical’.

Patrick Jowett
4 min read

Actors, screenwriters and TV industry representatives have criticised ITV for planning to employ a head of generative artificial intelligence (AI) innovation.
A job advertisement posted on LinkedIn, o...

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