Can missing audiences be brought back to their seats?
Missing audiences present major challenge to arts income
New research suggests venues may not be able to convince up to 14% of regular attendees to return as restrictions lapse. How can organisations adapt?
Up to 14% of regular arts attendees may not return to venues until Covid-19 is history.
New research from the Insights Alliance of Indigo, Baker Richards and One Further found a desire to avoid crowds...
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