Arts trail behind as a fundraising good cause

Three-quarters of adults give money to charity in some form or other, but giving to the arts is bottom of a list of the 15 charitable causes to which they make donations, according to new Government research. The Community Life Survey 2019/20 among adults age 16+ has found that only 4% of donors had chosen to support ‘the arts and museums’, compared with 27% who gave to medical research; 25% to hospitals and hospices; and 19% animal welfare. There has been no significant change compared with the previous 12 months.
The factors that were most influential over whether a person would make or increase their donation to a charity were having more money; having confidence the organisation would use the money efficiently; and knowing the money is going to be spent locally.