National Football Museum sees attendance figures rise
The National Football Museum celebrated record attendance in 2023/24, according to a report released by the organisation.
The museum’s inaugural Football Creates Impact report, coinciding with its first full year as part of Arts Council England’s National Portfolio, says attendance figures were up 19% year-on-year, following the introduction of a charging model in 2019.
The report adds that more than a quarter (28%) of local visitors came from the most deprived areas of Manchester.
Across the year, the museum facilitated 3,893 school visits, engaged 3,866 families in gallery activities, supported 1,018 community outreach initiatives and provided 62 work experience and volunteering placements.
The museum also generated £16.4m in gross added value across Greater Manchester and the wider North West region and achieved a £1.8m direct cultural and social value contribution in 2023/24, a 20% increase on the previous year.
“Our unique purpose is to improve wellbeing by harnessing the unique power of football and creativity,” said chief executive Tim Desmond.
“This enables us to engage audiences who may be less culturally connected and make a real difference through the universal appeal of the beautiful game.”
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