Rural touring companies to benefit from press support

The National Rural Touring Forum (NRTF) has launched an in-house rural and regional press agency to provide its members with specialist publicity support while also highlighting "the stories, challenges and successes of rural touring and rural life."  
    
The agency will act as a remote PR department - writing press releases, checking strategies, maintaining press lists and managing communication with media. 
  
Holly Lombardo, Director of NRTF, said: “We want the Press Agency to be an important advocacy tool and contribute significantly to the visibility of rural and community touring across the UK.  
  
“Smaller arts organisations often have less capacity for press and PR coverage. Publicity is the thing our members have said they’d like more help with, so we are delighted to respond to that with dedicated support in this area.”