Taylor Swift tour ‘worth £300m to London economy’

The London leg of Taylor Swift's Eras Tour will generate in the region of £300m for the capital's economy, the city's Mayor Sadiq Khan has said.

Music Week reports that the eight night run at Wembley stadium will be attended by 700,000 people, a significant proportion of which will be tourists from overseas.

The estimate was calculated using data from UKInbound’s Tourism Statistics for 2018, which showed that, excluding day visits, each domestic and international tourist to the UK generated about £396 in the UK economy in 2018. 

Adjusted for inflation (using the Consumer Price Index, including Housing), this would translate to £471 in 2023.

Khan said: “The Eras Tour has broken records and created huge excitement, so I’m delighted that Taylor Swift has chosen to perform more nights in London than anywhere else in the world. 

"Her eight performances will bring nearly 700,000 fans from across the country and beyond to Wembley Stadium, providing a huge boost to our hospitality industry and further proof that London is the greatest city in the world to watch live music."