Photo: Lucrezia Carnelos on Unsplash
Online engagement has shifted as the Covid crisis continues, research finds
Interest in virtual museum tours was shortlived, suggests US research, which finds that ‘things to do with kids’, ‘rainy day activities’ and ‘date night’ ideas are having more enduring appeal.
“Museum closures, major media coverage, and a mighty social media effort by museums to offer an online experience to audiences” led to peak interest in virtual museum tours at the start of...
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